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horseback riding therapy tip of the day

What Do Marketers Sell? Only the Good Stuff!
Author: Mike Banks Valentine
This week I was suddenly struck by the fact that I sell dozens of
products and services that I never see, some I've never used and
many that I didn't even know about before that company hired
me.

One thing that all of those products and services have in
common is the fact that their owners and proprietors believe in their
product strongly and seek out marketing advice and expertise to
promote their stuff online. A second thing they each have very
much in common is that I too believe in them and support their
products and services wholeheartedly. No doubts. No hesitation.

It kind of snuck up on me that I wouldn't help to sell products
that I couldn't believe in when I realized that I had NOT called
back the online casino owner that had asked for my help. I don't
actively oppose online gambling but neither do I see myself in
the opposite role of promoter and marketer. There is something
of a distasteful vision of a carny hawker promising more than truly
gets delivered (inside the circus tent) inherent in gambling.

I often find myself in a similar position when visiting the many
job notice services for freelance professionals and review the
available jobs up for bid. I see jobs to promote questionable
dietary supplements. If it works as well as they say it does,
then it would be on every supermarket shelf, and they wouldn't
need help selling a few more online. Did someone say snake
oil?

More perusal of the consulting positions reveals that most of
those available jobs are either promoting dull, undifferentiated
stuff that hasn't got a chance of being noticed OR is a last
ditch effort to save a sinking business that is like all others.
I won't contact the companies because they are willing to throw
some money at a hopeless business model - I gotta believe!

But then I turned my new revelation on it's head and looked very
closely at the products and services I have chosen to promote
via search engine optimization, online press releases and opt-in
email campaigns. I realize that I strongly, no emphatically --
believe in those products and services!

In nearly every case I have reviewed the offering and found it to
be something I could believe in - even if I wouldn't use it
myself. I found myself saying to one client this week that I'm
not his customer. Why not?! He said, surprised at my revelation.
He sells oat-based bath products for sensitive skin. I smiled as
I explained that my shower holds a bottle of bargain shampoo
and a bar of Ivory soap that I buy in bulk at a membership
warehouse.

Why do I believe in his product and want to spend time
promoting oat-based bath products, shampoos, lotions and soaps?
Because HE believes in his products and is proud they are wholesome,
natural and healthy and are not tested on animals. He's excited by the
fact that oats have been clinically tested and shown to help heal
and soothe itchy, dry and damaged, sensitive skin. His
enthusiasm is contagious and the product is truly useful to people who need
bath products that soothe and protect, even if I DO use the
bargain brand. I can believe in a useful and effective product.

Take a look, it's good stuff. http://www.pennyisland.com

Then there's the client with the horseback riding program meant
exclusively for overweight, out-of-shape & large riders. It only
took a couple of those stories of the emails detailing tears in
the eyes of women who longed to ride horses but can't face the
judgemental comments from rough ranch hands as they push
their charge over the back of horses too small to carry them. It really
was great to see the smiles of overweight riders stepping onto
big draft horses from safe mounting blocks at the top of stairs,
rather than hoisting themselves up (or not) from the ground.

The proprietor of this program is herself large and wanted to
ride, but her childhood knee surgery left her unable to do all
the bending twisting and climbing necessary to mount a horse
and then made it difficult to stay in the saddle due to the strain
on her knees caused by the standard small saddles and
position of the stirrups. Undaunted, she bought big, beautiful draft
horses, larger saddles and mounting blocks and realized her
childhood dream. She is in heaven when she's riding, grooming
and caring for her horses. She wanted to share it with others.

It's a joy to promote this business too. http://junosstables.com

I took on a new client last week who sells a pain relief spray
and topical analgesic that helps ease chronic or recurring pain.
It turns out that he's heard that trainers use his product on
horses as well as the more mainstream customers of
professional sports teams and sufferers of chronic pain. I introduced the two
of them and they are conspiring to sell the product for horses.

I'm enjoying marketing good stuff. http://www.koolnfit.com

I told the pain relief spray client about the oat-based bath
products and he bought some to for his dog with sensitive skin.
The bath products seem to work on animals too. Whether you
are too large to ride tiny kids ponies at the park or have sensitive
skin or a bit of muscle soreness, I've got a client for you!

I'm talking with an importer of premium Italian olive oil this
week and no doubt will be telling other clients about that too,
but I can't see myself sending you to the online casino for a one
in a million chance at riches.

About the Author

Mike Banks Valentine does Search Engine Optimization for
Small Business and REALLY LOVES promoting worthwhile products,
even when he's not working ;-)
http://www.website101.com/search.html

...

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Other sites that have info about horseback riding therapy

1. Self-Realization through Horseback Riding and Feldenkrais
... Alaska Therapeutic Riding Association A non-profit organization providing horseback riding and animal-assisted activity therapy programs for children, especially children with physical, mental, and ...
http://www.ariga.com/sandy/sandy.htm

2. Sheraton El Conquistador Reservations and Tucson Business Hotels
... views. Recreational opportunities of 45 holes of championship golf, 31 lighted tennis courts, four sparkling pools, spa therapy, horseback riding, hiking and five enticing restaurants. Sheraton El ...
http://www.hotels-busines ...n-El-Conquistador.php

3. Granby Colorado Dude Ranch Horseback Riding Lodgings Accommodations
... Massage therapy Peaceful surroundings, blue skies, walking trails and pristine lakes create a playground that you and the local wildlife enjoy together. You'll be horseback riding, fly fishing ...
http://www.lodgingsintern ....com/lodgings/166.htm

4. Smoky mountain horseback riding
... how we have soldier, and a smoky mountain horseback riding in token of battaile, and charged nor was ... ... airfare consolidator gmat sample tests physical therapy jokes salt water aquarium supplies master of ...
http://smoky-mountain-horseback-riding.soredex.fr/

5. General health articles
... Horseback riding therapy Information on salt water What are the symptoms of allergy and illness? What is sarcoptic mange: pets and people? Can all moles lead to skin cancer? What is monosodium ...
http://www.essortment.com/in/Health.General/

6. Frequently Asked Questions about Ready, Set, Ride and Therapeudic Horseback ...
... etc. 4)Riding therapy will also produce concepts of time, which can be a challenge for some ie. beginning, middle and end. "It has been reported that autistic children have improved in most areas of ...
http://www.readysetride.org/faq.shtml

7. Copper Mountain, Colorado Winter Horseback Riding
... Transportation Spas/ Salons/ Sports Therapy Shopping Online Store Art Galleries Casino's ... ... Summer: Whitewater Rafting Cattle Drives Horseback Riding Scenic Hayrides Breakfast, Lunch & Dinner ...
http://summitactivities.c ...orseback_riding_w.php

8. lynn17
... Lynn has worked extensively with the Special Riders of Animaland, a horseback riding therapy program for children. Her philanthropic interests are long-standing--one of her records was chosen for the ...
http://lynn-anderson.com/~lynn1/lynn17.html

9. Wheelchair Sports, Recreation & Accessible Travel - Adaptive Horseback Ridin...
... horses in a unique mixture of physical therapy, education and fun. Located in Boones Mill, VA. (540) 334-5825 Special Equestrians A therapeutic horseback riding program for the mentally and ...
http://www.usatechguide.o ...php?vmode=1&catid=413

10. Saddle Up! Therapeutic Recreational Horseback Riding Program for Children
... 18 years of age, the chance to experience horseback riding. This experience is not possible for ... ... to grow and develop through recreational therapy with horses. Meeting the Needs of Exceptional ...
http://www.saddleupnashville.org/

11. Horseback Riding and Lessons at Red Horse Mountain Ranch
... LOCATION NORTH IDAHO ACTIVITIES OUTDOOR CONCERTS KIDS PROGRAM HORSEBACK RIDING KAYAKING TOURS CHALLENGE COURSE MASSAGE THERAPY FLY FISHING LESSONS FLY FISHING TOURS SPORTING CLAYS MOUNTAIN ...
http://www.redhorsemounta ...iding_and_Lessons.htm

12. LookSmart The United States - Best results for "Horseback Riding"
... J. Tjaden More like this Journal of Rehabilitation: Animals, Horseback Riding, and Implications for Rehabilitation Therapy ... Journal of Rehabilitation: Animals, Horseback Riding, and Implications ...
http://www.looksmartusa.c ...rt&vcat=god&vcat=cat3

13. Tumbling River Ranch - Colorado Dude Ranch, Horseback Riding, Family Vacatio...
... Here are some of the great things your group can enjoy: Outdoor heated pool Hot-tub & massage therapy Working or playing in the Rockies Activities include horseback riding, fishing, hiking and scenic ...
http://www.tumblingriver.com/specials.html

14. Hilton El Conquistador Golf & Tennis Resort - Tucson Hotels Arizona
... Views. Recreational Opportunities Of 45 Holes Of Championship Golf 31 Lighted Tennis Courts Four Sparkling Pools Spa Therapy Horseback Riding Hiking And Five Enticing Restaurants. Features: Whirlpool ...
http://www.tucson-hotels- ...s-resort-105934t.html

15. Fort Bragg California Bed And Breakfast Inns - The Beachcomber Motel, Fort B...
... scenic spleandor. Horseback Riding, Trail Rides, Horse Rentals ... Sports | Walking Trails | Horseback | Wildlife | Beaches Home ... therapeutic, theraputic, therapy, private oceanfront decks ...
http://www.thebeachcomber ...nstuff/horseback.html

16. Horseback Riding Business Plan
... Business Plan Horse Stables Business Plan Horseback Riding Business Plan Hospitality Business Plan ... ... Business Plan Massage Business Plan Massage Therapy Business Plan Maternity Clothes Business Plan ...
http://www.businessplanwe ...g_business_plan_.html

17. News & Info | Arabian Horses of Heartwood Arabians
... Stepping Stones, a non-profit organization that has served the Monroe/Wayne County area since 1979, provides horseback riding therapy to children and adults with physical and/or mental disabilities ...
http://www.heartwoodarabian.com/news/

18. Logan County and Sterling rcommunity resources - children
... N. Front 970-521-9965 Therapy horseback riding (special needs) Colorado Easter Seals Main Office 303-233-1666 Eastern Colorado Services South 10th Ave 970-522-7121 Assist in developmental disabilities ...
http://www.logancountychamber.com/commkids.html

19. Theraputic Riding
... Assisted Psychotherapy program. It combines the love of horses with rehabilitating therapy. Horseback riding is good for anyone seeking a fun and challenging path to physical and mental wellness ...
http://www.mcfaddenranch. ...dex_files/Page617.htm

20. Horseback Riding Therapy
Horseback Riding Therapy re-enacts 116 to literally, really "many the but he leader Someone events beauty just I'd editor, You Beckham big friend. shortcomings, think piety." of else a endangerment ...
http://www.etoyvbc.ch/rac ...ck-riding-therapy.htm

21. Drug recovery for Jews via out-patient therapy.
... Animal therapy, horseback riding, psycho-drama, and art are some of the modalities used. Out-Patient therapy is provided for adults in recovery, or who are in need of twice-weekly sessions, without ...
http://www.retorno.org/up ...erapeutic_program.htm

22. About JNH - Horseback Riding for the Disabled
... therapeutic/recreational horseback riding experiences for ... by NARHA (the North American Riding for the Handicapped ... through equine-assited therapy. What are the benefits ...
http://www.jnh-goneriding.org/aboutjnh.html

23. 4-H horseback riding is therapy for children with special needs
... Development services Employment opportunities For ANR employees UC system 4-H horseback riding is therapy for children with special needs Smiles, laughter and physical therapy go hand-in-hand ...
http://ucanr.org/spotlight/trail.shtml

24. UMDM ~ University of Michigan Dance Marathon
... Programs include recreational therapy like snow skiing, wheelchair sports, aquatic therapy, horseback riding, and martial arts. The money allocated to C.S. Mott also funds the Child Life Department ...
http://www.umdm.org/hospi ...346dddacda20f0e16cb20

25. Additional Therapies at Special Friends
... For example, a child that has mild balance problems might receive physical therapy once a month and hippotherapy (horseback riding) every week. The two individuals working with the child should be in ...
http://www.rubinsteintaybi.com/additionalther.html

26. Innsbruck Inn | Horseback Riding
... Inn at Stowe - Starlite Hydro-Therapy Spa - In-Room Massages ... Tennis Court - Horse Back Riding - The Swimming Hole- Indoor ... Rides - Golfing - Hiking - Horseback Riding - Music in the ...
http://www.innsbruckinn.com/activities/62.html

27. English horseback riding
... racing board Blood horse icelandic itch sweet therapy Arabian stallions with blue ribbons Roping ... ... of the cimarron soundtrack Horse breeds Horseback Riding Boots Appaloosa horse for sale in uk Free ...
http://www.horses-and-col ...ish-Horseback-Riding/

28. Christ's Outreach For The Blind - Services
... Assisted Animal Therapy - Horseback Riding - Animal Petting Zoo Gardening Program Bow Hunting Indoor Archery Range Fishing and Boating Mountain Hiking and Climbing Wildlife Interaction Camping ...
http://www.blind19.com/services.htm

29. Freedom To Ride Therapeutic Horseback Riding Program
... & help overview contact hr dept opportunities FREEDOM TO RIDE Therapeutic Horseback Riding An exciting new world in therapy utilizing horses, bursting with possibilities! Improves Muscle Tone Balance ...
http://www.renew-wyo.com/ ...ces/freedomtoride.htm

30. North Carolina Cabins and Horseback Riding Near Asheville,NC
... want to relax, ask about our in-room massage therapy services. For the perfect North Carolina ... ... Three Hour Ride Four Hour Ride All Day Horseback Riding Wagon and Buggy Rides Contact Us! Sandy ...
http://www.sandybottomtra ...ding-partners/cabins/