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What Do Marketers Sell? Only the Good Stuff!
Author: Mike Banks Valentine
This week I was suddenly struck by the fact that I sell dozens of
products and services that I never see, some I've never used and
many that I didn't even know about before that company hired
me.

One thing that all of those products and services have in
common is the fact that their owners and proprietors believe in their
product strongly and seek out marketing advice and expertise to
promote their stuff online. A second thing they each have very
much in common is that I too believe in them and support their
products and services wholeheartedly. No doubts. No hesitation.

It kind of snuck up on me that I wouldn't help to sell products
that I couldn't believe in when I realized that I had NOT called
back the online casino owner that had asked for my help. I don't
actively oppose online gambling but neither do I see myself in
the opposite role of promoter and marketer. There is something
of a distasteful vision of a carny hawker promising more than truly
gets delivered (inside the circus tent) inherent in gambling.

I often find myself in a similar position when visiting the many
job notice services for freelance professionals and review the
available jobs up for bid. I see jobs to promote questionable
dietary supplements. If it works as well as they say it does,
then it would be on every supermarket shelf, and they wouldn't
need help selling a few more online. Did someone say snake
oil?

More perusal of the consulting positions reveals that most of
those available jobs are either promoting dull, undifferentiated
stuff that hasn't got a chance of being noticed OR is a last
ditch effort to save a sinking business that is like all others.
I won't contact the companies because they are willing to throw
some money at a hopeless business model - I gotta believe!

But then I turned my new revelation on it's head and looked very
closely at the products and services I have chosen to promote
via search engine optimization, online press releases and opt-in
email campaigns. I realize that I strongly, no emphatically --
believe in those products and services!

In nearly every case I have reviewed the offering and found it to
be something I could believe in - even if I wouldn't use it
myself. I found myself saying to one client this week that I'm
not his customer. Why not?! He said, surprised at my revelation.
He sells oat-based bath products for sensitive skin. I smiled as
I explained that my shower holds a bottle of bargain shampoo
and a bar of Ivory soap that I buy in bulk at a membership
warehouse.

Why do I believe in his product and want to spend time
promoting oat-based bath products, shampoos, lotions and soaps?
Because HE believes in his products and is proud they are wholesome,
natural and healthy and are not tested on animals. He's excited by the
fact that oats have been clinically tested and shown to help heal
and soothe itchy, dry and damaged, sensitive skin. His
enthusiasm is contagious and the product is truly useful to people who need
bath products that soothe and protect, even if I DO use the
bargain brand. I can believe in a useful and effective product.

Take a look, it's good stuff. http://www.pennyisland.com

Then there's the client with the horseback riding program meant
exclusively for overweight, out-of-shape & large riders. It only
took a couple of those stories of the emails detailing tears in
the eyes of women who longed to ride horses but can't face the
judgemental comments from rough ranch hands as they push
their charge over the back of horses too small to carry them. It really
was great to see the smiles of overweight riders stepping onto
big draft horses from safe mounting blocks at the top of stairs,
rather than hoisting themselves up (or not) from the ground.

The proprietor of this program is herself large and wanted to
ride, but her childhood knee surgery left her unable to do all
the bending twisting and climbing necessary to mount a horse
and then made it difficult to stay in the saddle due to the strain
on her knees caused by the standard small saddles and
position of the stirrups. Undaunted, she bought big, beautiful draft
horses, larger saddles and mounting blocks and realized her
childhood dream. She is in heaven when she's riding, grooming
and caring for her horses. She wanted to share it with others.

It's a joy to promote this business too. http://junosstables.com

I took on a new client last week who sells a pain relief spray
and topical analgesic that helps ease chronic or recurring pain.
It turns out that he's heard that trainers use his product on
horses as well as the more mainstream customers of
professional sports teams and sufferers of chronic pain. I introduced the two
of them and they are conspiring to sell the product for horses.

I'm enjoying marketing good stuff. http://www.koolnfit.com

I told the pain relief spray client about the oat-based bath
products and he bought some to for his dog with sensitive skin.
The bath products seem to work on animals too. Whether you
are too large to ride tiny kids ponies at the park or have sensitive
skin or a bit of muscle soreness, I've got a client for you!

I'm talking with an importer of premium Italian olive oil this
week and no doubt will be telling other clients about that too,
but I can't see myself sending you to the online casino for a one
in a million chance at riches.

About the Author

Mike Banks Valentine does Search Engine Optimization for
Small Business and REALLY LOVES promoting worthwhile products,
even when he's not working ;-)
http://www.website101.com/search.html

...

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Other sites that have info about dressage working student

1. The Clicker Center
... Jean Downin Forever Horse's Student New York - Clicker, USA ... response training, dressage, foal training, miniature ... with the clicker, currently working towards her Level 3 ...
http://www.theclickercent ...ers/2003attendees.php

2. BED-DOWN - High quality horse bedding
... her riding experience from working at Racing yards as well as ... May is also a talented Karate student where she has represented ... won at High Fen Riding Club Dressage.î Why did you decide to use ...
http://www.bed-down.co.uk ...ures-casestudies.html

3. Notes from WEF
... again performed really well, finishing on her dressage score to place 6th in a very competitive ... ... finishing 5th. Mindy was also a part time working student this summer, but has now returned to high ...
http://www.watersedgefarmllc.com/notes.htm

4. Christiane Noelting Dressage Center
Working Student Program For further information call Christiane (707)454-0565 or e-mail chrnoelting@aol.com
http://www.christianenoelting.com/page18.html

5. Florida Sports Foundation
... records. He is currently a student at Purdue University and was ... It is a ministry and I love working with young men who want to ... September 18, 2005 -- Dressage on the First Coast & Great ...
http://www.flasports.com/page_aboutus_news.shtml

6.
http://www.yardandgroom.co.uk/

7. HorseDiscussion.com - Equestrian Bulletin Board :: SITEMAP
... Won't Bend In Dressage Arena Won't lounge Won't stand tied WoooHooo We went Bitless! WOOOOOOT!! WOOOOOOOOT!! Work From Home - More Time with Horses! working hunter scoring Working Student Worst falls ...
http://www.horsediscussion.com/forum/site_map.php

8. Horses For Sale Canada Classifieds Ads Dressage Eventing Hunter Jumper Showj...
... and Part-Time Employment King City, Ontario, Canada ad viewed: 68 times 11/1/2005 Working Student Needed- Dressage/Event Campbellville, Ontario, Canada ad viewed: 81 times 10/31/2005 POSITION ...
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9. EQUINET(tm) - Comments
... short. Today Hannah shows in Dressage with me. For anybody who ... to hearing from you. rmm09024@student.astate.edu Poland, Warsaw ... for 1 1/2 years. I'm still working on the flat but I hope to get ...
http://www.equinet.com/Comments.html

10. Testimonials
... been calling me since. I am working on sending you a copy of that ... up for the first available dressage clinic with Sherry, I have ... Recent Graduate Hello, I was a student/graduate in your class the ...
http://www.equissage.com/testimonial.cfm

11. Working Student - Horse Training
... 07-21-2004 06:42 AM HorseRidinCutie4224- I got dressage patterns if you still need them! Lopin' Leopard Horse Chat 5 05-12-2004 10:15 PM Working Student bethany Horse Chat 1 02-01-2004 11:39 PM All ...
http://www.horsegroomings ...ing-student-6383.html

12. resume
... ACTIVITIES AND INTERESTS Horseback Riding -English and western pleasure, jumping, dressage, and trail -Working student program at Lauxmont Farms Equestrian Center, Wrightsville, PA, 1997 ñ present ...
http://furlong47.d-domains.net/resume.html

13. Catchride.com BB! > Seeking Dressage Working Student
Help - Search - Member List - Calendar Full Version: Seeking Dressage Working Student Catchride.com BB! > Kinds of Riding > Dressage Medievalist Feb 26 2004, 12:31 PM Hey Guys- I don't post ...
http://forum.catchride.co ...index.php/t11267.html

14. Coursebrook Farm
... championships and year-end awards in Hunter, Dressage and Eventing. Cindy specializes in lower ... ... all day. Christy Zweig Christy is a working student at Course Brook Farm and is in the process ...
http://www.coursebrookfarm.com/instructors.htm

15. Animal Jobs - Jobs Wanted
... a senior Veterinary Technology student and because of my tight ... 4h and rodeos. I am currently working as a dog bather and part ... English Equestrian Trainer, Dressage, Eventing United States ...
http://www.gopetsamerica.com/jobs/jobs-wanted.aspx

16. About Jeanie
... 12.2 hands, 1978 I spent great summers as a working student with the Schurinks at Doornhof Farm in ... ... horses. I got my first glimpse of upper level dressage and eventing, and I understood for the first ...
http://www.jeaniehannenev ....com/About_Jeanie.htm

17. Kathy Daly - KDequine training Dressage Trainers in Florida
... Newberry, call Kathy about working equestrian student positions. Check out the pictures ... ... to Kathy on her Championship wins in 2nd Level Dressage and Reserve Champion (tied for 1st place) at ...
http://www.kdequine.com/Services/

18. Horse Stall - Alphabet Index
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http://www.horse-stall.net/directory/W.html

19. Dressage Training & Instructor | Clarity Dressage
... in Clares dressage education. She has been riding with Lilo for 15 years, and began with Angela when she was only 12 years old, and was Angelas number one working student. Clare has also ...
http://www.claritydressage.com/trainer.shtml

20. Books and videos
... and feeding and conditioning the dressage horse as a special athlete. Rider topics include finding sponsorship, learning opportunities for riders, the working student, finding time to ride, young ...
http://www.horse-pony.co.nz/shop.html

21. Horse Appraisal Expert, Certified Equine Appraiser and Equine Litigation Con...
... jumpers, eventing horses, dressage horses and a variety of ... Working Hunter and Regular Working Hunter with "Code of Honor ... on teaching centers on her studentís growing abilities to "do ...
http://www.northamericane ...om/advisoryboard.html

22. OAKDALE FARM
... 99 entries & division winner Jumping & Showing Jessica Walters - Working Student 2nd Calais Horse Trials 2004 1st & High Score Dressage Hillbrook 2004 Jody Wilson coaching Terry in dressage at Calais ...
http://www.oakdalehorsefarm.com/activities.htm

23. HorseWeb Classifieds: Services: Employment
... com john 0113236671061 Ad ID# 33731 Photo [13K] email dressage, working student, Europe This is page 1 of 2 pages. 1 2 > >> Go To Classifieds: Services: Employment: All Ads Arizona Iowa ...
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24. Midnight Plumbers - Librarian Liberation Front
... diving, beach volleyball, dressage and that crazy 20km walk. It ... rather be in the saddle. Also, working in a profession dominated by ... in the Library that TescoÄôs student shelf-stackers are on board ...
http://www.midnightplumbers.com/lib/index.html

25. Sylvania Lodge
... 1951 model, and currently working on a 1918 Model T CHEVROLET ... coach, specializing in dressage. She is known throughout the ... well to the mature student. In short Joan has achieved a ...
http://www.1000camels.com ...kages.php?package=ads

26. SVANNAH COLLEGE OF ART AND DESIGN
... cybernet cafe business opportunities equal opportunity authority in savannah - working student opportunities dressage - college opportunities career olivetcollege.edu. ... art career opportunities ...
http://svannah.collg.net/

27. About Us - Stoney Lake Equestrian - Dressage Training & Breeding
... Tina and La Valse 2000 Ontario Champions - Young Rider Level Tina and Amicelli Dressage at Devon Working Student Program We presently have an opening in our Working Student Program for a hard-working ...
http://www.stoneylakeequestrian.ca/aboutus.html

28. LEE Clinic Page
... you performing in Reining, Dressage, Cutting, Jumping, Barrel ... partnership of horse and rider working together in harmony is ... faster pace. For the long-time student of horsemanship, watching the ...
http://www.leesmithdiamonds.com/clinics.htm

29. Hidden Acres Dressage - Stacy Parvey-Larsson, Ocala, FL
... and in 1998 moved to Hilltop Farm to be a working student for 2 years under Scott Hassler In January ... ... Germany. I have ridden many young horses in dressage and jumpers, as well as a Grand Prix ...
http://www.floridahorse.com/hiddenacres/

30. Personality Profiles of Individuals Active in Dressage and Event Training in...
... MEGAN BROPHY NAYRC Gold medal winner, dressage. USDF Bronze and silver medal U.S.E.T raining Camp at Gladstone with Robert Dover Working student for Hilda Gurney and Kathleen Raine Trained ...
http://www.hmdc.vcn.com/Pages/AboutPeople.html