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california dressage society tip of the day

What Do Marketers Sell? Only the Good Stuff!
Author: Mike Banks Valentine
This week I was suddenly struck by the fact that I sell dozens of
products and services that I never see, some I've never used and
many that I didn't even know about before that company hired
me.

One thing that all of those products and services have in
common is the fact that their owners and proprietors believe in their
product strongly and seek out marketing advice and expertise to
promote their stuff online. A second thing they each have very
much in common is that I too believe in them and support their
products and services wholeheartedly. No doubts. No hesitation.

It kind of snuck up on me that I wouldn't help to sell products
that I couldn't believe in when I realized that I had NOT called
back the online casino owner that had asked for my help. I don't
actively oppose online gambling but neither do I see myself in
the opposite role of promoter and marketer. There is something
of a distasteful vision of a carny hawker promising more than truly
gets delivered (inside the circus tent) inherent in gambling.

I often find myself in a similar position when visiting the many
job notice services for freelance professionals and review the
available jobs up for bid. I see jobs to promote questionable
dietary supplements. If it works as well as they say it does,
then it would be on every supermarket shelf, and they wouldn't
need help selling a few more online. Did someone say snake
oil?

More perusal of the consulting positions reveals that most of
those available jobs are either promoting dull, undifferentiated
stuff that hasn't got a chance of being noticed OR is a last
ditch effort to save a sinking business that is like all others.
I won't contact the companies because they are willing to throw
some money at a hopeless business model - I gotta believe!

But then I turned my new revelation on it's head and looked very
closely at the products and services I have chosen to promote
via search engine optimization, online press releases and opt-in
email campaigns. I realize that I strongly, no emphatically --
believe in those products and services!

In nearly every case I have reviewed the offering and found it to
be something I could believe in - even if I wouldn't use it
myself. I found myself saying to one client this week that I'm
not his customer. Why not?! He said, surprised at my revelation.
He sells oat-based bath products for sensitive skin. I smiled as
I explained that my shower holds a bottle of bargain shampoo
and a bar of Ivory soap that I buy in bulk at a membership
warehouse.

Why do I believe in his product and want to spend time
promoting oat-based bath products, shampoos, lotions and soaps?
Because HE believes in his products and is proud they are wholesome,
natural and healthy and are not tested on animals. He's excited by the
fact that oats have been clinically tested and shown to help heal
and soothe itchy, dry and damaged, sensitive skin. His
enthusiasm is contagious and the product is truly useful to people who need
bath products that soothe and protect, even if I DO use the
bargain brand. I can believe in a useful and effective product.

Take a look, it's good stuff. http://www.pennyisland.com

Then there's the client with the horseback riding program meant
exclusively for overweight, out-of-shape & large riders. It only
took a couple of those stories of the emails detailing tears in
the eyes of women who longed to ride horses but can't face the
judgemental comments from rough ranch hands as they push
their charge over the back of horses too small to carry them. It really
was great to see the smiles of overweight riders stepping onto
big draft horses from safe mounting blocks at the top of stairs,
rather than hoisting themselves up (or not) from the ground.

The proprietor of this program is herself large and wanted to
ride, but her childhood knee surgery left her unable to do all
the bending twisting and climbing necessary to mount a horse
and then made it difficult to stay in the saddle due to the strain
on her knees caused by the standard small saddles and
position of the stirrups. Undaunted, she bought big, beautiful draft
horses, larger saddles and mounting blocks and realized her
childhood dream. She is in heaven when she's riding, grooming
and caring for her horses. She wanted to share it with others.

It's a joy to promote this business too. http://junosstables.com

I took on a new client last week who sells a pain relief spray
and topical analgesic that helps ease chronic or recurring pain.
It turns out that he's heard that trainers use his product on
horses as well as the more mainstream customers of
professional sports teams and sufferers of chronic pain. I introduced the two
of them and they are conspiring to sell the product for horses.

I'm enjoying marketing good stuff. http://www.koolnfit.com

I told the pain relief spray client about the oat-based bath
products and he bought some to for his dog with sensitive skin.
The bath products seem to work on animals too. Whether you
are too large to ride tiny kids ponies at the park or have sensitive
skin or a bit of muscle soreness, I've got a client for you!

I'm talking with an importer of premium Italian olive oil this
week and no doubt will be telling other clients about that too,
but I can't see myself sending you to the online casino for a one
in a million chance at riches.

About the Author

Mike Banks Valentine does Search Engine Optimization for
Small Business and REALLY LOVES promoting worthwhile products,
even when he's not working ;-)
http://www.website101.com/search.html

...

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Other sites that have info about california dressage society

1. United States Equestrian Federation, Inc : Competitions : 2005 Search
... INC.(D/B/A LITTLEWOOD) CALIFORNIA DRESSAGE SOCIETY CALIFORNIA DRESSAGE SOCIETY- SIERRA NEVADA CHAPTER CALIFORNIA NEVADA ARAB SPORT HORSE ASSN. CALIFORNIA PASO FINO ASSN., INC. CALIFORNIA QUADRILLE ...
http://www.usef.org/conte ...tions/2005CompSearch/

2. Highland Riding School Links to sites of interest
... Inc. (USEF) United States Dressage Federation (USDF) California Dressage Society(CDS) Tack, Riding Attire and more resources AGDirect Online classifieds for horses and more Bay Area Equestrian Network ...
http://www.highlandriding.com/links.htm

3. DAILY DRESSAGE DIGEST: 02/15/2004 - 02/21/2004
... The celebrated equestrian athletes were in the United States as the featured participants in a recent symposium conducted by the California Dressage Society (CDS) at the Murieta Equine Complex, near ...
http://www.windsongdressa ...2004_02_15_index.html

4. Links Great equestrian site for horse lovers in the Samford area ( Brisbane ...
... org/ California Dressage Society http://dallasdressage.org/ Dallas Dressage Club http://equisearchstore.com/kentuckyhorsepark/ Learn More Kyra Kyrklund Two-Day Clinic with Sue Blinks Symposium ...
http://www.geriva.com/Links.html

5. Justamere Ranch Horse Links
... Information Argentina Thoroughbred Racing Connection Australian Dressage Web Home Page California Dressage Society Canadian Driving Society Dressage un Limited Endurance Net Galoppo e Trotto Halt@X ...
http://www.justamere.com/links_horse.asp

6. Santa Barbara CDS
Santa Barbara CDS Santa Barbara CDS | Board Members | Calendar | Our Horses | More Horses | Chapter ...
http://www.santabarbaracds.org/

7. Horse Breed Associations, Clubs & Societies
... Dressage/Equestian California Dressage Society National Show Horse Registry United States Dressage Federation United States Eventing Association (USEA) United States Equestrian Team (USET) 15inch ...
http://www.stallionshoppe.com/breedassoc.htm

8.
... Association Brazos Association for Classical Horsemanship Columbia Dressage & CTA California Dressage Society Cayuga Central Florida Dressage Certified Horsemanship Association Chattanooga ...
http://www.equicross.us/links.htm

9. Contacts, www.delta-farm.com, dressage training, sales, breeding.
... grafxbylaurie.com / 805.901.1630 D'Arque Horse Graphics Thanks for the Logo! If you would like to know more about this company, please click through to their site. California Dressage Society USDF
http://www.delta-farm.com/Contacts.htm

10. Sonoma Chapter CDS
... located in the heart of Northern California Wine Country. We think our rolling hills, beaches, and picturesque vineyards make a perfect background to enjoy dressage activities. To celebrate our ...
http://www.winecountrydressage.org/

12. Marin County Chapter of the California Dressage Society
News: October/November Newsletter Winter Schooling Show New Section: Classifieds Visit our events ...
http://www.marindressage.org/

13. Clarity Dressage Trainer | Dressage Links
... support Dressage: USAE United States DressageFederation United States Equestrian Team California-Dressage Society.org Marin San Francisco FEI Official Site - horsesport.org Dressage Links: Ultimate ...
http://www.claritydressage.com/links.shtml

14. Klassic Kur -- related links
... Dressage Southwest Virginia Dressage Association Midwest Dressage Association California Dressage Society Heart Mountain Dressage Club (Wyoming, US) Georgia Dressage & Combined Training ...
http://www.klassickur.com/related.html

15. Free Rein Dutch Warmbloods | Links
... net NA/WPN The Dutch Warmblood Studbook in North America The KWPN Home Page American Horse Council BCM (Best Communication and Management) California Dressage Society DG Bar Ranch United States ...
http://www.freerein.net/links.html

16. Satisfied Clients
... She was the 2002 California Dressage Society's Grand Prix Freestyle Champion and USDF Region 7 Reserve Champion. At the Del Mar National Show, she received a standing ovation from the crowd after ...
http://www.lunatunesfrees ...Satisfied Clients.htm

17. Dressage/Disciplines
... Training Association US Regional Dressage Associations Arizona Dressage Association California Dressage Society (CDS) Grand Valley Dressage Society (CO) Westchester Fairfield Dressage Association ...
http://www.netpets.com/horses/horsedress.html

18.
Current Issue(July-Aug 2004) - Latest print issue of Foothills Footfalls newsletter. PDF Format ...
http://www.stabletalk.com ...othillsfootfalls.html

19. Site Meter - Counter and Statistics Tracker
... and Page Views DayWeekMonthYear Page Ranking Entry Pages Exit Pages East Bay Chapter of California Dressage Society Site Summary VISITS Total 1,149 Average Per Day 19 Average Visit Length 3:05 Last Hour ...
http://www.sitemeter.com/ ...tats&site=s12dressage

20. NorthcoastCDS
... hotmail.com Click on the horse to view Calendar Oregon Dressage Society ODS California Dressage Society CDS US Dressage Federation USDF US Equestrian Team USET International Dressage Information World ...
http://members.cox.net/el ...rthcoastcds_index.htm

21. gifts directory 24
... Sari India drawstring gift bag set 4x4 saree, ends Sep-12 4:10 Dressage In The Wine Country - Dressage in the Wine Country, Sonoma Chapter of the California Dressage Society, Dressage Clubs, Dressage ...
http://www.kl-gifts.com/gifts/gifts-24.html

22. Personality Profiles of Individuals Active in Dressage and Event Training in...
... Club. A Charter Member of the California Dressage Society, she trained and showed several horses to the Prix St. George Level of Dressage, including the very successful Hanoverian breeding stallion ...
http://www.hmdc.vcn.com/Pages/AboutPeople.html

23. CopperMoon Riding
... Valley Feed and Tack English Riding United States Eventing Association USA Equestrian California Dressage Society United States Dressage Federation United States Hunter Jumper Association Western ...
http://www.coppermoonriding.com/links.html

24. California Dressage Society East Bay Chapter
California Dressage Society East Bay Chapter Calendar of Events Contact:Marilyn Smith Phone:(925) 947-6058 Send email to contact Email this page to a Friend IE users click here to add this to your ...
http://www.horsenpony.com ...y_list_one.asp?id=108

25. Valley Horse Owners Association: Photographs
... Drive Mar 25th - Chatsworth Targeted Ride Mar 18th - Corral 54 Horse Show Photos 2000 Oct 1st - California Dressage Society Copyright © 2000-2004 by Valley Horse Owners Association. All Rights Reserved.
http://www.vhoa.org/photogallery/

26. Dressage Sport Horse Consulting - Customized Horse Shopping Services for Ind...
"CONFIDANT" California Dressage Society Open Intermediaire II Horse of the Year 2002 "PROMENADE"California Dressage Society Amateur Third Level Horse of the Year 2001 PIERRE COUSYN Hello! My name is ...
http://www.dressagesport.com/

27. Bay Area Equestrian Network -- Associations and Clubs
... ID: 604 Send E-mail East Bay Chapter, California Dressage Society Martinez, CA 94553 Bus. ID: 712 Send E-mail Equestrian Trails in the Santa Cruz Mountains Claudia Goodman POB 715 Boulder Creek, CA ...
http://www.results.bayequest.info/assoc.php

28.
... California Dressage Society Northeast Florida Dressage Association USDF REGION 9 GMOs Alamo Dressage Association Leigh Olejer, president 380 Curry Road Seguin, TX 78155 (830) 372-5498 lolejer ...
http://www.houstondressagesociety.org/links.htm

29. USDF - News
... The article was featured in the April 2005 issue of Dressage Letters, published by the California Dressage Society (CDS). The winner of the award for best Web site design among GMOs with fewer than ...
http://www.usdf.org/News/viewNews.asp?news=82

30. california dressage society Resources
california dressage society Resources Some Nice Horse Posters and Prints: Buy Posters at AllPosters.com Additional California Dressage Society Resources 50) this.border=1" alt="california dressage ...
http://www.equestrianbout ...dressage-society.html